Copywriting, Content Management, and Business
The three make a beautiful Venn Diagram. The overlapping, blossoming center where successful website leverage resides is the elusive fruit that so many companies seek. Cultivating the sought-after reward requires Continue reading
Copywriters are a modest lot. We don’t leave our homes or desks much, and we usually do as we are told.
Not much changes in the copywriting world. Businesses need language to describe their products, instruct people how to use them, communicate with their networks, and advertise their services to the public. Copywriters provide that language.
Fellow writer Mark Shaw may have put it best when he wrote that ”fresh and