Copywriting, Content Management, and Business
The three make a beautiful Venn Diagram. The overlapping, blossoming center where successful website leverage resides is the elusive fruit that so many companies seek. Cultivating the sought-after reward requires no compromising on good content.
What’s so important about copywriting and how does it improve business?
Cupcakes are delicious and excellent, and so is the Internet. Some cupcakes, however, and some websites, stand out from the rest.
Today’s successful websites rely not on flash animation, expensive designs, and PHP code that reads like alien poetry—they rely on something much, much more important: content.
4 Ways Online Copywriters Improve Business
- People read websites differently than other media. Web copywriters understand that writing for the web requires making accessible content that gives users what they want quickly, directly, and compellingly. People don’t go to your website to hang out. They go there to either learn about you, or buy something from you. Good copywriters are trained to write to those needs.
- Online copywriters understand SEO. Search Engine Optimization (SEO) is critical in today’s online business environment. If people can’t find you online when they search for your products and services, you won’t get their business. Content writers not only perform keyword research, they implement SEO best practices into your content, raising your rankings.
- Fresh content is king. Keywords, meta data, banner ads, and link building are all important elements of SEO, but content has quickly risen to the top of Google’s algorithm. Not only is high quality, optimized content a must, you need to have a lot of it, and it needs to be updated regularly. Blogs, articles, news feeds, and other forms of sharing new content signal to Google that you are involved, present, and committed to making the web a better and more interesting place. Posting two pieces of new content per month can give you a major advantage over other sites that don’t.
- Two words: user experience. What, pray tell, is user experience (UX)? UX is the level of satisfaction (or dissatisfaction) a visitor experiences while spending time on your website. UX affects your brand, your products and services, your marketing ROI, your credibility. In short, it affects everything. Since websites are populated entirely with online content, UX and content are directly related. Connecting the dots, it’s clear that copywriters and content managers play immensely important roles in UX.
Maintaining an online presence is a must. Do it in style by using an experienced content writer.