Do As I Say…and As I Do.

I am a copywriter and creative consultant. Until a few years ago, it would have been impossible for anyone in need of my services to know I even existed. With several projects on my plate, including my first book, I was neglecting to apply my own marketing techniques to my own website. It wasn’t until I discovered that I was on page 8 of a Google search of “minneapolis copywriter” that I knew I had to take care of myself before taking care of anyone else.

With thrift, timeliness and page 1 of a Google search as my goal, I started applying the soothing balm of online optimization to my own neglected website.

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Poetry Reading: A night of mystique, February 24th

I am giving my first public poetry reading on February 24th at 7:00pm at Trotter’s Cafe & Wine Bar in St. Paul. Come and listen to my selected poetry from the last decade, enjoy some wine and take part in the mystique.

Web content: Just make it good

My twitter feed has been going berserk this month with links, info and opinions about the quality of web content.

Why? Because it’s reckoning time. The internet isn’t a little kid anymore—it’s a recent college grad waking up and smelling the coffee. Online sales, ROI, content management, quality web content and keywords that convert are what matter. And what does that spell? It spells quality content. You need it to survive in today’s internet marketing world.

Kevin Cesarz’s recent post highlights one of the most annoying and ineffective types of online content: banter content. You might be excited that you have a new website, but no one else is. The only place to mention this is in a blog post or press release—not in the main content of your site.

What does this mean?

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Copywriting & SEO: Internet Marketing Magic

I’ve recently been reaching out to businesses in my area that are sanctioned to the 3rd, 4th and 5th pages of Google searches in their keyword markets. Many of these sites are basic info sites; they share contact information, basic principles and products/services the company offers.

In nearly every case, little or no attention is given to meta data, ROR sitemaps, Online indexing sites, html title and headliner tags or even keyword-rich content. These are the kinds of companies that can really benefit from a modest investment in content management. That’s where I come in. Copywriting is more than billboard advertisements and direct mail postcards: it is about generating quality content that sells your products and services. Often times that means getting search engines to give more value to your site.

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Jake Kulju launches new copywriting website

Minneapolis, Minn. (January 28, 2010)— Copywriter and creative consultant Jake Kulju launched a redesigned website today (www.jakekulju.com). Focused on creative copywriting and content strategy and management, Jake Kulju’s new website lists his recent clients, features links to dozens of samples of his work and explains the importance of well-thought content strategy.

About Jake Kulju

Jake Kulju is an author, poet and creative copywriter.

Jake Kulju writes articles, reviews, web content and media materials that engage readers. Jake provides effective and compelling copywriting services for dozens of publications ranging from green design web sites to consumer magazines, trade journals to copywriting material for marketing projects.

The reason content matters is simple: well-structured content guides your users’ experience. Online success comes from being a curator of your content. Quality content sells.

The first three steps Jake takes with clients who want to increase their online sales:

• Keyword analysis and optimization.
• Online content structure & meta data analysis.
• Calls to action.

Your users notice when you have done the footwork. The internet today is primarily a search tool and a shopping tool. As a marketing copywriter, Jake knows how to make you stand out.