content management: content audit content management copywriting Google
by jmkulju
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Do As I Say…and As I Do.
I am a copywriter and creative consultant. Until a few years ago, it would have been impossible for anyone in need of my services to know I even existed. With several projects on my plate, including my first book, I was neglecting to apply my own marketing techniques to my own website. It wasn’t until I discovered that I was on page 8 of a Google search of “minneapolis copywriter” that I knew I had to take care of myself before taking care of anyone else.
With thrift, timeliness and page 1 of a Google search as my goal, I started applying the soothing balm of online optimization to my own neglected website.
Internet Marketing SEO: content management copywriting Internet Marketing SEO
by jmkulju
1 comment
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Copywriting & SEO: Internet Marketing Magic
I’ve recently been reaching out to businesses in my area that are sanctioned to the 3rd, 4th and 5th pages of Google searches in their keyword markets. Many of these sites are basic info sites; they share contact information, basic principles and products/services the company offers.
In nearly every case, little or no attention is given to meta data, ROR sitemaps, Online indexing sites, html title and headliner tags or even keyword-rich content. These are the kinds of companies that can really benefit from a modest investment in content management. That’s where I come in. Copywriting is more than billboard advertisements and direct mail postcards: it is about generating quality content that sells your products and services. Often times that means getting search engines to give more value to your site.