Why? Because it’s reckoning time. The internet isn’t a little kid anymore—it’s a recent college grad waking up and smelling the coffee. Online sales, ROI, content management, quality web content and keywords that convert are what matter. And what does that spell? It spells quality content. You need it to survive in today’s internet marketing world.

Kevin Cesarz’s recent post highlights one of the most annoying and ineffective types of online content: banter content. You might be excited that you have a new website, but no one else is. The only place to mention this is in a blog post or press release—not in the main content of your site.

What does this mean?

It means that users want a functional site that is easy to navigate and is full of useful information. You know it’s good when no one notices the effort you put into it. At best you can hope for someone to be on your website for 3 minutes—and that’s if you have an engaging website. Understanding this is understanding internet marketing. So, what can you do to make the best use of that time?

Provide your users with easy access to your information and services/products. A good website takes advantage of simplicity of design and delivery. Have clear, concise writing that is organized in easily digestible formats, such as bullet points, calls to action, short paragraphs and clickable content.

Keep it simple and give your users what they want.

In nearly every case, little or no attention is given to meta data, ROR sitemaps, Online indexing sites, html title and headliner tags or even keyword-rich content. These are the kinds of companies that can really benefit from a modest investment in content management. That’s where I come in. Copywriting is more than billboard advertisements and direct mail postcards: it is about generating quality content that sells your products and services. Often times that means getting search engines to give more value to your site.

It’s no secret that the companies that are thriving right now have taken content and online media into their own hands. They have entered the content stream and have become self publishers and archivers of their own content. This makes them searchable, organized and authoritative in the online sphere. The first step toward achieving this savvy is strong copywriting.

If you find yourself on the 3rd, 4th or 5th page of a Google search in your keyword market, consider hiring a copywriter who specializes in online media and SEO tactics to take a look at your code. You’ll be amazed how a few changes can make all the difference.