Web content: Just make it good

My twitter feed has been going berserk this month with links, info and opinions about the quality of web content.

Why? Because it’s reckoning time. The internet isn’t a little kid anymore—it’s a recent college grad waking up and smelling the coffee. Online sales, ROI, content management, quality web content and keywords that convert are what matter. And what does that spell? It spells quality content. You need it to survive in today’s internet marketing world.

Kevin Cesarz’s recent post highlights one of the most annoying and ineffective types of online content: banter content. You might be excited that you have a new website, but no one else is. The only place to mention this is in a blog post or press release—not in the main content of your site.

What does this mean?

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